Planet 13
Marketing Manager - Social
Las Vegas, NV - Full Time
As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.
Summary
The Marketing Manager - social responsibilities include tracking and analyzing the performance of Social Media campaigns, Influencer campaigns, and advertising campaigns, and developing and executing strategic marketing plans to promote the brand and its products.
He/she is responsible for developing, executing, and optimizing the social media strategy across multiple platforms to grow brand presence, engage diverse audiences, and support marketing and sales goals. This role requires deep familiarity with the cannabis industry’s regulatory landscape, creative storytelling, and a passion for community engagement. The ideal candidate has a proven track record of managing social media in regulated or lifestyle industries and understands how to create content that is compelling, on-brand, and compliant
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Supervisory Responsibilities
Manages a total of 1-10+ employees in the Marketing Department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Skills and Qualifications
Top Skills Required
Additional Skills:
Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
Continuous Learning - Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
Design - Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
Delegation - Delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.
Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self-available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
Conflict Resolution - Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.
Impact & Influence - Pursues and wins support for ideas; displays ability to influence key decision-makers; achieves win-win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.
Recruitment & Staffing - Utilizes recruitment sources; exhibits sound interviewing skills; presents positive, realistic view of the organization; analyzes and forecasts staffing needs; makes quality hiring decisions.
Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
Ethics - Treats people with respect; promotes a harassment-free environment; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Achievement Focus - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
Judgement - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
3+ years of professional experience managing social media accounts for a brand or agency
1+ years of experience in the cannabis, alcohol, tobacco, or similarly regulated industry strongly preferred
Proficiency in social media management tools (e.g., Later, Sprout, Hootsuite) and analytics dashboards
Working knowledge of Meta Business Suite, TikTok, YouTube Shorts, and LinkedIn campaigns and solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Excellent visual and written communication skills with a sharp eye for detail
Experience with basic photo/video editing (Canva, Adobe Express, etc.)
Familiarity with cannabis culture and current trends
Highly organized and comfortable working in a fast-paced, creative environment
Language Skills
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills
To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software.
Certificates, Licenses, Registrations
Must be 21 years of age or older.
NV State Agent Card Required.
OSHA 30 Required (company paid) to be completed within 6 months of hiring.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to heat. The noise level in the work environment is usually moderate.
I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.
Disclaimer: Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.
All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.
Planet 13 would like to make its customers aware that certain individuals might try and approach them, call them, email them, text them, or reach out to them via social media, presenting themselves as our employees and/or affiliates to try and gain access to your personal information. This is a phishing scam. Planet 13 will never call a potential employee or customer for any form of payment in return for training material, ask for anyone’s direct deposit information, and their banking login and password. Planet 13’s Board Members, and Executives do not work as recruiters and do not communicate with potential employees directly via any form of communication nor do they engage in the offering of positions to potential employees. These claims and offers are fraudulent and we advise everyone to use discretion when handling these situations. If you feel as though you have been a target of this type of scam, please reach out to your local law enforcement. Thank you.
#ENGHP
Summary
The Marketing Manager - social responsibilities include tracking and analyzing the performance of Social Media campaigns, Influencer campaigns, and advertising campaigns, and developing and executing strategic marketing plans to promote the brand and its products.
He/she is responsible for developing, executing, and optimizing the social media strategy across multiple platforms to grow brand presence, engage diverse audiences, and support marketing and sales goals. This role requires deep familiarity with the cannabis industry’s regulatory landscape, creative storytelling, and a passion for community engagement. The ideal candidate has a proven track record of managing social media in regulated or lifestyle industries and understands how to create content that is compelling, on-brand, and compliant
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Develop and manage the social media content calendar across platforms (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, etc.)
- Create original content (photo, video, captions) tailored for each platform and aligned with brand voice
- Monitor, moderate, and respond to community engagement in a timely and brand-appropriate manner
- Track social media metrics and KPIs, producing regular performance reports and actionable insights
- Coordinate with marketing, retail, compliance, and creative teams to support product launches, campaigns, and in-store activations
- Stay informed on federal, state, and platform-specific compliance guidelines related to cannabis advertising and ensure all content adheres to them
- Engage with influencers and cannabis community leaders to amplify brand reach
- Leverage paid social media opportunities in compliance with platform and legal regulations
- Identify and adopt emerging social trends and technologies relevant to the cannabis audience
- Manage and maintain Meta Business Suite, TikTok for Business, and other relevant publishing and analytics tools
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Partner with internal and external stakeholders to produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Assist with the management of the marketing budget on a quarterly and annual basis
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- Comply with all HR policies including confidentiality and non-disclosure.
- Assist with the implementation of company policies, standard operating procedures, and performance standards.
- Maintain a clean and organized work environment.
- Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.
Supervisory Responsibilities
Manages a total of 1-10+ employees in the Marketing Department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Skills and Qualifications
Top Skills Required
- Passion for the cannabis industry and destigmatizing plant-based wellness
- A creative thinker who thrives on innovation and storytelling
- Comfortable navigating ambiguity and change in a fast-evolving regulatory space
Additional Skills:
Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
Continuous Learning - Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
Design - Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
Delegation - Delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.
Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self-available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
Conflict Resolution - Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.
Impact & Influence - Pursues and wins support for ideas; displays ability to influence key decision-makers; achieves win-win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.
Recruitment & Staffing - Utilizes recruitment sources; exhibits sound interviewing skills; presents positive, realistic view of the organization; analyzes and forecasts staffing needs; makes quality hiring decisions.
Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
Ethics - Treats people with respect; promotes a harassment-free environment; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Achievement Focus - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
Judgement - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
3+ years of professional experience managing social media accounts for a brand or agency
1+ years of experience in the cannabis, alcohol, tobacco, or similarly regulated industry strongly preferred
Proficiency in social media management tools (e.g., Later, Sprout, Hootsuite) and analytics dashboards
Working knowledge of Meta Business Suite, TikTok, YouTube Shorts, and LinkedIn campaigns and solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Excellent visual and written communication skills with a sharp eye for detail
Experience with basic photo/video editing (Canva, Adobe Express, etc.)
Familiarity with cannabis culture and current trends
Highly organized and comfortable working in a fast-paced, creative environment
Language Skills
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills
To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software.
Certificates, Licenses, Registrations
Must be 21 years of age or older.
NV State Agent Card Required.
OSHA 30 Required (company paid) to be completed within 6 months of hiring.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to heat. The noise level in the work environment is usually moderate.
I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.
Disclaimer: Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.
All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.
Planet 13 would like to make its customers aware that certain individuals might try and approach them, call them, email them, text them, or reach out to them via social media, presenting themselves as our employees and/or affiliates to try and gain access to your personal information. This is a phishing scam. Planet 13 will never call a potential employee or customer for any form of payment in return for training material, ask for anyone’s direct deposit information, and their banking login and password. Planet 13’s Board Members, and Executives do not work as recruiters and do not communicate with potential employees directly via any form of communication nor do they engage in the offering of positions to potential employees. These claims and offers are fraudulent and we advise everyone to use discretion when handling these situations. If you feel as though you have been a target of this type of scam, please reach out to your local law enforcement. Thank you.
#ENGHP
