Marketing Specialist
Las Vegas, NV
Full Time
Entry Level
As an innovative, vertically-integrated and established multi-state operator, Planet 13 Holdings Inc. is
committed to providing an array of international award-winning cannabis products available through its
strategically located licensed operations. Planet13 Holdings Inc. is focused on providing an unparalleled
dispensary experience and optimizing cultivation efficiencies through its best-in-class technology, as the vanguard of cannabis.
Summary
The Digital Marketing Specialist supports and executes marketing initiatives that drive customer acquisition, engagement, loyalty, and revenue growth. This role serves as a key cross-functional partner across the organization, collaborating with Retail Operations, Purchasing, Compliance, Events, Entertainment, Sales, and Leadership teams to support business objectives and enhance the guest experience. The ideal candidate is creative, analytical, highly organized, and proactive, with the ability to take initiative, identify opportunities, solve problems, and drive projects forward in a fast-paced retail and entertainment environment. This individual should be comfortable managing multiple priorities, collaborating with stakeholders at all levels, and contributing ideas that support business growth. Occasional travel may be required based on event schedules, promotional activations, and business needs.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Continuous Learning - Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.
Job Knowledge - Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology - Demonstrates required skills; adapts to new technologies.
Communications - Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.
Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Attendance/Punctuality - Is consistently at work and on time; arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Volunteers readily; undertakes self-development activities; asks for and offers help when needed.
Innovation - Meets challenges with resourcefulness.
Judgment - Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process.
Planning/Organizing - Uses time efficiently.
Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity.
Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's Degree preferred; OR Minimum of 3–5 years of experience in digital marketing, marketing, communications, social media, advertising, or a related field.
Experience within retail, hospitality, entertainment, lifestyle, tourism, or cannabis industries preferred.
Language Skills
Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.
Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Computer Skills
To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, Canva, Photoshop, Alpine IQ, Figma, Monday.com, Slack, and Various Social Media platforms.
Certificates, Licenses, Registrations
Dispensary Agenet Card (NEVADA)
OSHA 10 (Company Paid after six months)
committed to providing an array of international award-winning cannabis products available through its
strategically located licensed operations. Planet13 Holdings Inc. is focused on providing an unparalleled
dispensary experience and optimizing cultivation efficiencies through its best-in-class technology, as the vanguard of cannabis.
Summary
The Digital Marketing Specialist supports and executes marketing initiatives that drive customer acquisition, engagement, loyalty, and revenue growth. This role serves as a key cross-functional partner across the organization, collaborating with Retail Operations, Purchasing, Compliance, Events, Entertainment, Sales, and Leadership teams to support business objectives and enhance the guest experience. The ideal candidate is creative, analytical, highly organized, and proactive, with the ability to take initiative, identify opportunities, solve problems, and drive projects forward in a fast-paced retail and entertainment environment. This individual should be comfortable managing multiple priorities, collaborating with stakeholders at all levels, and contributing ideas that support business growth. Occasional travel may be required based on event schedules, promotional activations, and business needs.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Support the daily operations of the Marketing department
- Support, Plan, Execute, and Optimize marketing initiatives across all channels (digital, social media, email marketing, CRM, website content, digital signage, customer engagement)
- Develop & assist with promotional campaigns, email communications, content development, campaign reporting, and digital marketing efforts
- Work directly with the Marketing Manager to drive traffic, engagement, and revenue
- Collaborate cross-functionally with internal departments including but not limited to Sales, Retail Ops, Finance, Procurement, Lounge, Cultivation, Production, and Legal
- Cultivate & maintain relationships with vendors, external partners, and VIPs
- Manage multiple projects simultaneously
- Identify opportunities for improvement within the Marketing department
- Support initiatives that align with company goals/objectives
- Support & enhance the guest experience
- Processing purchase orders & invoices
- Comply with all HR policies including confidentiality and non-disclosure.
- Assist with the implementation of company policies, standard operating procedures, and performance standards.
- Maintain a clean and organized work environment.
- Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Continuous Learning - Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.
Job Knowledge - Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology - Demonstrates required skills; adapts to new technologies.
Communications - Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.
Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Attendance/Punctuality - Is consistently at work and on time; arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Volunteers readily; undertakes self-development activities; asks for and offers help when needed.
Innovation - Meets challenges with resourcefulness.
Judgment - Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process.
Planning/Organizing - Uses time efficiently.
Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity.
Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's Degree preferred; OR Minimum of 3–5 years of experience in digital marketing, marketing, communications, social media, advertising, or a related field.
Experience within retail, hospitality, entertainment, lifestyle, tourism, or cannabis industries preferred.
Language Skills
Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.
Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Computer Skills
To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, Canva, Photoshop, Alpine IQ, Figma, Monday.com, Slack, and Various Social Media platforms.
Certificates, Licenses, Registrations
Dispensary Agenet Card (NEVADA)
OSHA 10 (Company Paid after six months)
All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.
Planet 13 would like to make its customers aware that certain individuals might try and approach them, call them, email them, text them, or reach out to them via social media, presenting themselves as our employees and/or affiliates to try and gain access to your personal information. This is a phishing scam. Planet 13 will never call a potential employee or customer for any form of payment in return for training material, ask for anyone’s direct deposit information, and their banking login and password. Planet 13’s Board Members, and Executives do not work as recruiters and do not communicate with potential employees directly via any form of communication nor do they engage in the offering of positions to potential employees. These claims and offers are fraudulent and we advise everyone to use discretion when handling these situations. If you feel as though you have been a target of this type of scam, please reach out to your local law enforcement. Thank you.
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